Sirb Out-Door Campaign

The campaign I designed for the newly opened go-kart circuit centered around an exhilarating draw for a sleek McLaren car, captivating both racing enthusiasts and casual fans alike. To maximize impact, I adapted the visuals to suit various billboard sizes, ensuring the vibrant imagery of the McLaren stood out whether on a giant highway display or a more mall screen. Each billboard featured a bold, eye-catching design that highlighted the thrill of racing, with dynamic graphics and a clear call to action inviting viewers to enter the draw by visiting the circuit. This strategic approach not only generated excitement but also effectively promoted the go-karting experience, making it the go-to destination for adrenaline seekers.